{"id":2008,"date":"2020-03-02T11:27:17","date_gmt":"2020-03-02T03:27:17","guid":{"rendered":"http:\/\/www.exportmarketing.net\/export-resources\/google%e5%85%b3%e9%94%ae%e5%ad%97%e5%b9%bf%e5%91%8a"},"modified":"2020-05-14T23:33:25","modified_gmt":"2020-05-14T15:33:25","slug":"google-adwords","status":"publish","type":"page","link":"http:\/\/www.exportmarketing.net\/zh-hans\/google-adwords\/","title":{"rendered":"Google\u5173\u952e\u5b57\u5e7f\u544a"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2008\" class=\"elementor elementor-2008 elementor-1692\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3596d500 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3596d500\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31bc0278\" data-id=\"31bc0278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-252678f elementor-widget elementor-widget-heading\" data-id=\"252678f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u5438\u5f15\u66f4\u591a\u4f18\u8d28\u5ba2\u6237<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73356f15 elementor-widget elementor-widget-heading\" data-id=\"73356f15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Google\u5173\u952e\u5b57\u5e7f\u544a<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fa6954b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fa6954b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6cfd1820\" data-id=\"6cfd1820\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca24956 elementor-widget elementor-widget-text-editor\" data-id=\"ca24956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Google AdWords\u662f\u8c37\u6b4c\u70b9\u51fb\u5e7f\u544a\uff08PPC\uff09\u5e73\u53f0\u3002\u5f53\u6d4f\u89c8\u8005\u70b9\u51fb\u4f60\u5728\u7f51\u4e0a\u6295\u653e\u7684\u8c37\u6b4c\u5e7f\u544a\u65f6\uff0c\u4f60\u624d\u9700\u8981\u4ed8\u5e7f\u544a\u8d39\u3002\u901a\u8fc7\u8c37\u6b4c\u70b9\u51fb\u5e7f\u544a\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u5173\u952e\u8bcd\u6216\u77ed\u8bed\u63a5\u89e6\u5230\u641c\u7d22\u76f8\u5173\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u76ee\u6807\u5ba2\u6237\uff0c\u6216\u5176\u4ed6\u6d4f\u89c8\u8ddf\u4f60\u5173\u952e\u8bcd\u6216\u77ed\u8bed\u76f8\u5173\u7f51\u7ad9\u7684\u6f5c\u5728\u4e70\u5bb6\u3002\u7531\u4e8e\u4ed6\u4eec\u90fd\u5bf9\u4f60\u7684\u5e7f\u544a\u8868\u73b0\u5174\u8da3\uff0c\u6240\u4ee5\u6b63\u662f\u4f60\u7684\u6f5c\u5728\u4e70\u5bb6\uff0c\u6781\u6709\u53ef\u80fd\u91c7\u53d6\u8d2d\u4e70\u884c\u52a8\u3002<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3331e elementor-widget elementor-widget-heading\" data-id=\"4f3331e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google\u5173\u952e\u5b57\u5e7f\u544a\u8ddfSEO\uff0c\u4fe9\u8005\u6709\u4ec0\u4e48\u4e0d\u540c\uff1f<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec20bb elementor-widget elementor-widget-text-editor\" data-id=\"8ec20bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u8bba<a href=\"http:\/\/www.exportmarketing.net\/export-resources\/zh-hans\/seo\">SEO\u641c\u5bfb\u5f15\u64ce\u4f18\u5316<\/a>\u6216Google\u5e7f\u544a(PPC)\uff0c\u90fd\u662f\u641c\u5bfb\u5f15\u64ce\u8425\u9500\uff08SEM\uff09\u7684\u4e00\u90e8\u5206\u3002SEO\u80fd\u4f7f\u4f60\u7684\u5916\u8d38\u7f51\u7ad9\u5f97\u5230\u66f4\u9ad8\u7684\u641c\u5bfb\u5f15\u64ce\u6392\u540d\u4f4d\u7f6e\u548c\u66f4\u591a\u9ad8\u8d28\u91cf\u7684\u514d\u8d39\u6d41\u91cf\u3002\u76f8\u5bf9\u4e8e\u70b9\u51fb\u5e7f\u544a(GoogleAdWords)\uff0cSEO\u9700\u8981\u8f83\u957f\u5b9e\u65bd\u65f6\u95f4\u624d\u80fd\u89c1\u6548\uff0c\u4f46\u6548\u679c\u901a\u5e38\u6bd4\u8f83\u957f\u4e45;\u800c\u70b9\u51fb\u5e7f\u544a\u76f8\u5bf9\u80fd\u5feb\u901f\u5b9e\u65bd\u548c\u89c1\u6548\uff0c\u800c\u4e14\u80fd\u4ea7\u751f\u8f83\u9ad8\u7684\u8f6c\u6362\u7387\uff0c\u4e0d\u8fc7\u4e00\u65e6\u505c\u6b62\u5e7f\u544a\uff0c\u8425\u9500\u6548\u529b\u5c31\u4f1a\u6d88\u5931\u3002\u7531\u4e8e\u641c\u5bfb\u5f15\u64ce\u6392\u540d\u7684\u89c4\u5219\u7ecf\u5e38\u6539\u53d8\uff0c\u5355\u9760\u641c\u5bfb\u5f15\u64ce\u4f18\u5316\u5e26\u6765\u7684\u6d41\u91cf\u662f\u4e0d\u7a33\u5b9a\u7684\uff0c\u6240\u4ee5\u6211\u4eec\u9700\u8981\u5b8c\u6574\u7684\u641c\u5bfb\u5f15\u64ce\u8425\u9500(SEM\uff09\u65b9\u6848\uff0c\u540c\u65f6\u91c7\u7528\u4e24\u79cd\u65b9\u6cd5\uff0c\u5927\u5bb6\u4e92\u4e3a\u8865\u8db3\uff0c\u624d\u80fd\u8fbe\u5230\u6700\u4f73\u6548\u679c\u3002<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-64c7999a\" data-id=\"64c7999a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a6521d5 elementor-widget elementor-widget-image\" data-id=\"4a6521d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"http:\/\/www.exportmarketing.net\/export-resources\/wp-content\/uploads\/2020\/02\/google-adwords.jpg\" class=\"attachment-large size-large wp-image-1925\" alt=\"\" srcset=\"http:\/\/www.exportmarketing.net\/export-resources\/wp-content\/uploads\/2020\/02\/google-adwords.jpg 800w, http:\/\/www.exportmarketing.net\/export-resources\/wp-content\/uploads\/2020\/02\/google-adwords-600x400.jpg 600w, http:\/\/www.exportmarketing.net\/export-resources\/wp-content\/uploads\/2020\/02\/google-adwords-300x200.jpg 300w, http:\/\/www.exportmarketing.net\/export-resources\/wp-content\/uploads\/2020\/02\/google-adwords-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1012ca1 elementor-widget elementor-widget-text-editor\" data-id=\"1012ca1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-563cad2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"563cad2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-625bfea9\" data-id=\"625bfea9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89ae495 elementor-widget elementor-widget-heading\" data-id=\"89ae495\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google AdWords \u5e7f\u544a\u7684\u4f18\u70b9<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2a2795 elementor-widget elementor-widget-progress\" data-id=\"2b2a2795\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (1) \u53ef\u5373\u65f6\u542f\u52a8\u5e7f\u544a\uff0c\u5e76\u80fd\u8ffd\u8e2a\u8861\u91cf\u5e7f\u544a\u6548\u679c)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">1) \u53ef\u5373\u65f6\u542f\u52a8\u5e7f\u544a\uff0c\u5e76\u80fd\u8ffd\u8e2a\u8861\u91cf\u5e7f\u544a\u6548\u679c<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfa11bd elementor-widget elementor-widget-progress\" data-id=\"4dfa11bd\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (2) \u6709\u4eba\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u624d\u9700\u8981\u4ed8\u5e7f\u544a\u8d39\uff0c\u5e7f\u544a\u5c55\u793a\u662f\u4e0d\u7528\u4ed8\u94b1\u7684)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">2) \u6709\u4eba\u70b9\u51fb\u4f60\u7684\u5e7f\u544a\u624d\u9700\u8981\u4ed8\u5e7f\u544a\u8d39\uff0c\u5e7f\u544a\u5c55\u793a\u662f\u4e0d\u7528\u4ed8\u94b1\u7684<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-609ab7c6 elementor-widget elementor-widget-progress\" data-id=\"609ab7c6\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (3) \u81ea\u7531\u8bbe\u5b9a\u5e7f\u544a\u9884\u7b97\u548c\u76ee\u6807\u53d7\u4f17)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">3) \u81ea\u7531\u8bbe\u5b9a\u5e7f\u544a\u9884\u7b97\u548c\u76ee\u6807\u53d7\u4f17<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a2dce elementor-widget elementor-widget-progress\" data-id=\"e6a2dce\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (4) \u8c37\u6b4c\u5e7f\u544a\u5e73\u53f0\u63d0\u4f9b\u591a\u79cd\u51fa\u4ef7\u9009\u9879)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">4) \u8c37\u6b4c\u5e7f\u544a\u5e73\u53f0\u63d0\u4f9b\u591a\u79cd\u51fa\u4ef7\u9009\u9879<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153a346e elementor-widget elementor-widget-progress\" data-id=\"153a346e\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (5) Google\u662f\u5168\u7403\u6700\u5927\u7684\u641c\u5bfb\u5f15\u64ce\uff0c\u5b83\u7684\u641c\u7d22\u91cf\u4e5f\u662f\u6700\u5927\u7684)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">5) Google\u662f\u5168\u7403\u6700\u5927\u7684\u641c\u5bfb\u5f15\u64ce\uff0c\u5b83\u7684\u641c\u7d22\u91cf\u4e5f\u662f\u6700\u5927\u7684<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465cdf41 elementor-widget elementor-widget-progress\" data-id=\"465cdf41\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (6) Google\u5c55\u793a\u7f51\u7edc\u8986\u76d6\u5168\u74039\u6210\u7f51\u4e0a\u7528\u6237\uff0c\u6240\u4ee5\u5f88\u9002\u5408\u4f5c\u5916\u8d38\u51fa\u53e3\u8425\u9500)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">6) Google\u5c55\u793a\u7f51\u7edc\u8986\u76d6\u5168\u74039\u6210\u7f51\u4e0a\u7528\u6237\uff0c\u6240\u4ee5\u5f88\u9002\u5408\u4f5c\u5916\u8d38\u51fa\u53e3\u8425\u9500<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f82660 elementor-widget elementor-widget-progress\" data-id=\"2f82660\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (7) Google\u518d\u8425\u9500\u529f\u80fd\u662f\u5168\u884c\u6700\u5f3a\uff0c\u80fd\u591f\u8ffd\u8e2a\u66fe\u7ecf\u6d4f\u89c8\u4f60\u4ea7\u54c1\u4f46\u6ca1\u6709\u5373\u65f6\u8d2d\u4e70\u7684\u611f\u5174\u8da3\u4eba\u58eb\uff0c\u65b9\u4fbf\u5bf9\u6f5c\u5728\u4e70\u5bb6\u8fdb\u884c\u518d\u8425\u9500)\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\">7) Google\u518d\u8425\u9500\u529f\u80fd\u662f\u5168\u884c\u6700\u5f3a\uff0c\u80fd\u591f\u8ffd\u8e2a\u66fe\u7ecf\u6d4f\u89c8\u4f60\u4ea7\u54c1\u4f46\u6ca1\u6709\u5373\u65f6\u8d2d\u4e70\u7684\u611f\u5174\u8da3\u4eba\u58eb\uff0c\u65b9\u4fbf\u5bf9\u6f5c\u5728\u4e70\u5bb6\u8fdb\u884c\u518d\u8425\u9500<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffaff1a elementor-widget elementor-widget-progress\" data-id=\"ffaff1a\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\" aria-valuetext=\"100% (8) 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data-id=\"ed9e317\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-904da52\" data-id=\"904da52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94d95ba elementor-widget elementor-widget-heading\" data-id=\"94d95ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u6211\u4eec\u534f\u52a9\u4f60\u8282\u7701\u63a8\u5e7f\u652f\u51fa\uff0c\u63a5\u89e6\u66f4\u591a\u5ba2\u6237<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3542746 elementor-widget elementor-widget-text-editor\" data-id=\"3542746\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u4f7f\u7528\u8c37\u6b4cAdWords\u5e7f\u544a\uff0c\u5e7f\u544a\u9664\u4e86\u6309\u5173\u952e\u5b57\u8fdb\u884c\u6392\u540d\u7ade\u4ef7\u5916\uff0cGoogle\u8fd8\u4f1a\u6839\u636e\u5e7f\u544a\u7684\u54c1\u8d28\u5206\u6570(QualityScore)\u548c\u5176\u4ed6\u6761\u4ef6\uff0c\u6765\u51b3\u5b9a\u54ea\u4e9b\u5e7f\u544a\u4f1a\u663e\u793a\u548c\u663e\u793a\u7684\u4f4d\u7f6e\u3002\u54c1\u8d28\u5206\u6570\u7684\u8ba1\u7b97\u6d89\u53ca\u5173\u952e\u5b57\u76f8\u5173\u6027\u3001\u5e7f\u544a\u6587\u6848\u5199\u4f5c\u53ca\u8bbe\u5b9a\u3001\u7f51\u7ad9\u7740\u9646\u9875\u3001\u5e7f\u544a\u70b9\u51fb\u7387\uff08CTR\uff09\u7b49\u7b49\u591a\u9879\u56e0\u7d20\uff0c\u8d28\u91cf\u5f97\u5206\u4f1a\u8ddf\u5176\u4ed6\u5e7f\u544a\u4e3b\u7684\u5e7f\u544a\u8d28\u91cf\u6bd4\u8f83\uff0c\u8f83\u4f18\u7684\u5e7f\u544a\u4f1a\u4f18\u5148\u51fa\u73b0\uff0c\u5176\u6392\u540d\u4f4d\u7f6e\u4ea6\u8f83\u524d\uff0c\u88ab\u6536\u53d6\u7684\u5e7f\u544a\u8d39\u7528\u4e5f\u8f83\u4f4e\u3002\u53e6\u5916\uff0c\u5e7f\u544a\u6587\u6848\u548c\u6807\u9898\u8ddf\u7740\u9646\u9875(LandingPage)\u7684\u76f8\u5173\u6027\u8d8a\u9ad8\uff0c\u4fc3\u6210\u8bbf\u5ba2\u8f6c\u6362\u800c\u83b7\u5229\u7684\u673a\u4f1a\u4e5f\u76f8\u5e94\u8f83\u5927\u3002<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-effada4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"effada4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f789755\" data-id=\"f789755\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f60dc73 elementor-widget elementor-widget-heading\" data-id=\"f60dc73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u54c1\u8d28\u5206\u6570<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-fe413bc\" data-id=\"fe413bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c8d22e elementor-widget elementor-widget-image\" data-id=\"7c8d22e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"145\" src=\"http:\/\/www.exportmarketing.net\/export-resources\/wp-content\/uploads\/2020\/02\/ad-rank-formula-1.jpg\" class=\"attachment-large size-large wp-image-1702\" alt=\"\" srcset=\"http:\/\/www.exportmarketing.net\/export-resources\/wp-content\/uploads\/2020\/02\/ad-rank-formula-1.jpg 513w, http:\/\/www.exportmarketing.net\/export-resources\/wp-content\/uploads\/2020\/02\/ad-rank-formula-1-300x85.jpg 300w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9dd00 elementor-widget elementor-widget-image\" data-id=\"2e9dd00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"274\" src=\"http:\/\/www.exportmarketing.net\/export-resources\/wp-content\/uploads\/2020\/02\/quality-score.jpg\" class=\"attachment-large size-large wp-image-1699\" alt=\"\" srcset=\"http:\/\/www.exportmarketing.net\/export-resources\/wp-content\/uploads\/2020\/02\/quality-score.jpg 544w, http:\/\/www.exportmarketing.net\/export-resources\/wp-content\/uploads\/2020\/02\/quality-score-300x151.jpg 300w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57e3e44 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57e3e44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a7d414\" 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elementor-clearfix\">\n\t\t\t\t<p>\u6211\u4eec\u4e0d\u4f46\u662f\u4e13\u4e1a\u7684\u641c\u5bfb\u5f15\u64ce\u8425\u9500\u516c\u53f8\uff0c\u4e5f\u662f\u7f51\u9875\u8bbe\u8ba1\u548c<a href=\"http:\/\/www.exportmarketing.net\/export-resources\/zh-hans\/website-redesign\">\u7f51\u7ad9\u6539\u7248<\/a>\u7684\u4e13\u5bb6\uff0c\u5728<a href=\"http:\/\/www.exportmarketing.net\/export-resources\/zh-hans\/seo\">\u641c\u5bfb\u5f15\u64ce\u4f18\u5316<\/a>\u3001<a href=\"http:\/\/www.exportmarketing.net\/export-resources\/zh-hans\/seo-website-design\">\u7f51\u7ad9\u8bbe\u8ba1<\/a>\u3001\u7f51\u8def\u5173\u952e\u5b57\u5e7f\u544a\u884c\u9500\u7b49\u65b9\u9762\u6709\u4e30\u5bcc\u7684\u7ecf\u9a8c\u3002\u6211\u4eec\u7684\u56e2\u961f\u6709Google\u8ba4\u53ef\u7684Google\u5173\u952e\u5b57\u5e7f\u544a\u548cGA\u5206\u6790\u4eba\u5458\u3002\u6211\u4eec\u53ef\u4ee5\u5e2e\u52a9\u4f60\u8bbe\u7f6eAdWords\u5e10\u6237\uff0c\u4f18\u5316\u4f60\u7684\u5e7f\u544a\u6587\u6848\u548c\u7740\u9646\u9875\uff0c\u5e2e\u4f60\u7ba1\u7406PPC\u70b9\u51fb\u5e7f\u544a\uff0c\u7528\u8f83\u4f4e\u7684\u5e7f\u544a\u8d39\u7528\u83b7\u53d6\u66f4\u9ad8\u7684\u5e7f\u544a\u6548\u679c\u3002<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed68035 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ed68035\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/www.exportmarketing.net\/online-quote\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">\u7f51\u4e0a\u62a5\u4ef7<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u901a\u8fc7\u8c37\u6b4c\u5e7f\u544a\u7b56\u5212,\u4f7f\u7528\u5173\u952e\u8bcd\u5e7f\u544a\u6216\u77ed\u8bed\u63a5\u89e6\u5230\u641c\u7d22\u76f8\u5173\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u76ee\u6807\u5ba2\u6237\u6216\u6f5c\u5728\u4e70\u5bb6,\u662f\u51fa\u53e3\u8425\u9500\u7684\u91cd\u8981\u65b9\u5f0f, 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