As my last article “Top 16 Tips to Effective Export Promotion to global importers” mentioned, email marketing is the most cost-effective strategy if it is properly done. But someone may not agree even they write an effective email sales letter in export promotion. Why?
One of the reasons is that they send unsolicited emails as if a spammer does. Of course, sending unsolicited email (junk mail or spam) is considered to be unethical and illegal. If you send junk emails, your recipients may set mail filters to block all your emails in future and you also run the risk of your internet service provider shutting down your email account or even removing your website. The worse is your loss of business because no one would like to do business with a spammer.
Hence, the solution is to get the permission first. There are several levels of permission:
- Opt-Out permission
Email recipients are automatically added to the mailing list but can choose to leave at any time. For this to have any credibility, email recipients must be able to exercise that choice before receiving any mailings.
- Opt-in permission
Email recipients choose to join the mailing list, perhaps when registering a website.
- Confirmed Opt-in Permission
Email recipients choose to join the list and the permission is confirmed by an automated email to which the recipients must reply. This stops parnksters signing others up for junk mail.
As a conclusion, an unwanted email message to a prospective customer trying to sell something is unwelcome and not productive. Permission email recipients will welcome emails from you, as long as it is relevant to their needs, and as long as you don’t mail so often it becomes an annoyance. Our world importers directory is an execellent source of your direct marketing choice for export promotion.