For an export marketing business, knowing and using the right social media optimization (SMO) strategies can spell the difference between having spent your time wisely on the Internet, or having just wasted it. As with search engine optimization (SEO), SMO is meant mainly to build up a good online reputation for your brand. As with SEO, it is basically aimed at getting more web visibility, connecting with your target market audience, generating leads, and otherwise making your business presence known and accessible. Here are three basic tips from industry experts on how you can optimize your social media marketing campaign for your export business:
- Plan your social media profiles well.
Take note that your prospects will likely want to look at your profile first. If what they see don’t appeal to them, chances are they’ll go elsewhere. In the social media circuit, before you can market and promote, you have to make people to “like” you first, get them to become your “followers” or get them to let you become their “follower.” How effective your social media marketing will depend largely on how far and on how fast your marketing message will be shared and re-shared around the Internet. But first, you must make people want to become “friends” or otherwise associated with you. For each social media platform, make sure that you’ve filled up every field on the spaces provided. Some sites liked LinkedIn give search preference to profiles that are complete. Also check to see that your images, format and voice are consistent across all your profiles in the different social media platforms. For your profile or cover photo, use one that best represents what your company does or offers. Obviously, you should include the URL link to your site, especially if it’s eCommerce-enabled, if you’re interested in getting more customers.
- The SEO norm that “Content Is King” applies to SMO too.
Determine what content your audience is drawn to by using the platforms’ built-in tools for measuring the clicks, re-tweets, likes, shares and favorites that each post gets. Keep your content fresh and personal. Avoid using some robot app or service to post the same content and messages across all your different social media channels. People on the social media networks hang around to have a real conversation. Make each post interesting by liberally using images and graphics. Post regularly and as often as you can and don’t forget to put in your call to action. Unlike your profile which should be kept constant across all platforms, craft your post to fit each particular social media platform. For instance, with LinkedIn, it’s best to be formal and proper with your messages. For Facebook or Twitter, you should aim for a more informal, more casual tone.
- Act on your audience’s feedback.
Once you decide to go social on the Internet, you’ll be receiving both positive and negative comments. If you ignore, or worse, delete those which you find negative, you’ll likely be doing your business more harm than good. You’ll be perceived and talked about in other web forums as close-minded and defensive, and your brand will suffer for it. Besides, these negative comments can inspire you to find other more creative ways to adapt your products and services to what your target customers actually want. Track and act on the feedback, especially the negative ones.
To assist your export marketing, we offer various web marketing services covering SEO friendly web design, SEO, Google Adwords, importer directories for targeted email marketing, etc. For details of our export marketing and SEO services, please visit our website.
(Specializing in SEO friendly Export Marketing Web Design, Search Engine Optimization, Google Adwords, Email Marketing tools, Export Website Redesign, and other emarketing services)