The huge consumer market of China is very tempting for website owners in the West. China’s huge 1 billion people present a formidable market that no business owner in his right mind should ignore.
The number one obstacle – language – has already been hurdled with the establishment of Baidu SEO in 2000. Therefore, there is no reason why Western business owners can’t tap this vast consumer market.
If you want to enhance the SEO of your website in China, there are certain things that you need to consider. Looking for Google to optimize your website the way you used to is not advisable in China.
China has over 500 million internet users. That is more than the total population of the United States. Of this total number of users, approximately 78.3 % are glued to Baidu SEO, for their internet queries. Only about 16% of them use Google for their web searches.
Needless to say, the best way for you to optimize your Chinese website is to use Baidu – the most popular search engine in China. No one will prevent you from using Google. That’s your prerogative. But if you’re an astute businessman, you have to side with the winner.
You need to consider the following 4 steps if you want to maximize your company’s exposure in the huge Chinese consumer market.
- Avoid Technical Differences
- Use local hosting
Localizing your webpages will enable your website to run faster and smoother. To localize your website, you need to contact an agency that will assist you with all the legalities in China. This will enable you to operate your website within Chinese standards.
- Always keep abreast with what happens in Chinese social media
Don’t assume that Chinese internet users don’t use social media networks like Facebook, Twitter, and others because of the government’s censorship regulations.
China’s version of Twitter is Sina Weibo. Besides, a great deal of digital marketing is coursed through the wechat platform. Therefore, if your company gets enough exposure in this network, you have got it made.
- Use effective Chinese keywords
You need to understand that the most common language used in China is simplified Chinese. Therefore, all the Chinese content that you should allow on your website must use this form of Chinese language.
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(Specializing in SEO friendly Export Marketing Web Design, Search Engine Optimization, Google Adwords, Email Marketing tools, Export Website Redesign, and other emarketing services)