Psychology plays a far more important role in web design than people assume. All too often the focus in on content, links etc., but unless the website is properly attuned and in touch with the visitor emotionally and mentally, it’s not going to leave a positive effect. To simplify matters, using psychology on the web helps designers anticipate how a user will react and interact with the site.
- Set a Focal Point
Your website needs to have a focal point the human brain can focus on. You only have a few seconds to capture the attention of the user before he or she moves on to another site, so you’ve got to get your message across quickly. Whether it’s a video, an “act now” message, emphasize it.
- Emotions and Memories
Your website needs to convey positive emotions and memories because it can draw users in. If your product or service conjures pleasant images and memories, the odds are the visitor will return and recommend it to others.
- Avoid Information Overload
It goes without saying your website needs to provide information for the visitor, but it must be something they can digest. Analyzing and collecting information takes time and energy. The human brain consumes around 20% of your energy in assessing information, and too much data leads to cognitive overload.
The best way to avoid this is to keep things simple in all aspects. Articles should be conversational in tone and easy to read. The website must be easy to sort out and won’t require the user to make multiple decisions. At some point there will be a call to action, but that will require the visitor to do something specific.
- Use Colors for Communication
You don’t need to be a psychologist to know that color affects people. If you’ve got a kids’ website, colors should be bright and vivid. If you’re selling high end luxury items, red and black or gold and black are suitable because people associate them with luxury.
The same rule applies for images: you have to use images or videos that people can relate to and understand. Videos don’t have to be complicated, and it’s better if they were simpler and direct to the point.
- Talk to the Site Visitor
Don’t just provide information about your product, as you need to talk to your visitors and address their needs. When introducing your product, address the reader as “you” and focus on the issues that concern them. In other words, you have to make them feel at home on your website.
Our web design team concerns web psychology and usability issues during the design phrase. If you would like to learn more about our SEO friendly web design for your export marketing website and export marketing solution, please contact us.
(Specializing in SEO friendly Export Marketing Web Design, Search Engine Optimization, Google Adwords, Email Marketing tools, Export Website Redesign, and other emarketing services)