SEO (search engine optimization) is a vast subject, but it doesn’t have to be complicated. While there may be some areas that require the help of a professional SEO firm or consultant, the following is something you can implement, and with a bit of patience, will lead to improvement in search engine ranking.
- Know Your Ranking
The Google Toolbar and other tools will let you know your site’s ranking, and you can use this information to determine how high you want to go and how to proceed. While you’re at it, check your referrer log so you can monitor where your visitors are emanating from and what keywords they’re using to find your website. This is where you need to start and formulate a strategy that will improve your standing.
- Link to Your Website
Having quality external links is important, but you also need to link to yourself. Properly integrated internal links is good SEO practice because it helps boost webpage traffic. For this reason, you should make it a point to link to your pages and make the anchor text as Google friendly as possible. To do this, just make the words as relevant to the topic as possible.
- Add a Sitemap
A sitemap is a page that has the links to your website, and it’s something you should include as it makes the job of search engine spiders easier. The rule when it comes to SEO and efficient web design is the fewer clicks necessary to get to a website the better, so follow it.
- Avoid Extraneous Stuff
This includes Flash, GIF animation, frames, Shockwave and various browser plugins. These are not going to help optimize your export website and will just make the site take longer to load. If website visitors don’t have those plugins, it’s going to require a download and that could turn them off.
- Use Image Descriptions
Search engine spiders are capable of searching text only, so your images need to have descriptive text so they can be found. All your website images should have an ALT tag, and there should also be captions because the text around the image is very important, just as the text around video is.
- Stay on Topic
This one may seem too obvious, but the fact is a lot of websites are guilty of trying to do too much. It’s not just your site visitors that will get confused, but Google will factor this against you.
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(Specializing in SEO friendly Export Marketing Web Design, Search Engine Optimization, Google Adwords, Email Marketing tools, Export Website Redesign, and other emarketing services)