Exporting and marketing in a different country can yield a mountain of benefits but without a solid plan it can also be very risky. The article takes a look on an action plan for developing export marketing strategies to make the most of your assets while minimizing your risks.
Export marketing for a smaller company can be difficult as there are many different trade laws, customs regulations, taxes, language and culture barriers, and market base. The article considers some simple but powerful export marketing strategies the hurdles can be toppled one by one.
“5 Benefits of Trade Fairs for Your Export Marketing Strategy” describes the benefits of an export marketing company to participate in a trade fair. Hence, the exporters can supplement their export marketing strategy and need not to rely on online promotion.
“5 Questions You Need to Answer with Export Marketing” describes the benefits of an export marketing company to participate in a trade fair. It includes 1) reach your target, 2) face to face with clients, 3) building rapport and relationships, and 4) generating sales lead.
“4 Common Channels of Export Marketing” describes four common export marketing strategies to be used. They include: 1) advertising in international trade magazines, 2) participating in international trade shows, 3) using your export marketing website, and 4) sending email promotion letters.
