Search engine optimization is important of course, but how do you go about applying it properly? There are many options, and you can do it yourself or hire a SEO agency to do it for you. No matter how you intend to do it, there are certain things you need to keep in mind before you start.
Sick with the Essentials
Put premium on content and links. Content needs to focus on keywords and keyword phrases, but that doesn’t mean you have to resort to spamming. That’s a big no and will get your site penalized. Instead, produce quality and original content with keywords strategically placed.
Aside from the content, pay attention to the links: since Google updated its algorithms, more emphasis has been placed on backlinks so you need to incorporate that in your site.. And while you’re building the website, don’t focus too much on the PageRank, as the emphasis needs to be on content quality. If you have a quality website the ranking will naturally go up provided SEO is properly implemented.
Other Tips for an SEO Optimized Website
The website needs to have keywords on the title tag at every page. Unless you’ve got a well-known company, the name is not as important since people won’t be using it in their searches. Again, content and links need to be updated on a regular basis. There’s always new information coming out, and you need to make certain the data is accurate. Check the links also and remove those that are dead or no longer relevant.
If you’re going to hire a professional SEO company to do the work for you, talk with them beforehand and explain what you want done. Make sure you’re on the same page and that your goals are realistic and within budget.
Testing, Testing, Testing
Before you go live, check the website as if you’re a visitor. Can you find what you’re looking for? Do the links work? If the website works fine, you can get your site spidered with a link to from a quality website. This is much faster and convenient than the regular Google submission service.
One final tip: search spiders love blogs, and blogging at least 3 times a week is going to get the attention of these web crawlers.
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