If you want to increase your conversion rate, you’ve got to work on the usability aspect of your export marketing website. This refers to the relevancy, credibility, clarity and general accessibility of the website. There’s no shortcut to success of course, but you can make things easier with these tips.
- Keep Testing and Tweaking
As you probably already know, websites need to be updated on a regular basis, so make sure that the accessibility isn’t adversely affected. During the tests, check the navigation structure, layout and how the changes affect usability and conversions. Remember that the end objective is always the same, and that is maximum convenience and maximum conversions.
- Design Should Match the Audience
Your export marketing website needs to serve the needs of site visitors (i.e. access to credible information) without causing confusion. The best way to do this is to know your audience and what they want, because it makes a huge difference in terms of creating an accessible site.
- Don’t Complicate Things
People go to your website to find answers, so make sure they get it with as little fuss as possible. No doubt that acquiring visitor’s data is important, but not at the expense of the site visitor’s comfort. Keep in mind that your website needs to be user friendly, otherwise people will shy away and go somewhere else.
- Adapt to Mobile
Google recently announced that mobile friendliness will be factored in the ranking of a website, so that gives you an idea of how important mobile has become. To put things in perspective, the growth of the tablet and smartphone industry is outpacing the desktop computer, so your website needs to be accessible from mobile.
- Plan for the Long Term
This means using strategies that will profit your business in the long run, and it starts with making your website more accessible. There’s no need to spend a lot of money on making these changes, but you need to make sure that changes are made in response to the needs of your visitors.
- Test Mobile Conversions
A mobile website needs to have more than just one you can read on a phone or tablet. The website must provide the same essential features that the desktop version has, otherwise it is useless.
- Find Errors and Fix Them
Use analytics tools to determine your website’s performance and how well it converts visitors, generates leads and so on. If the results aren’t what you’re expecting, maybe it’s time for a change in approach. Don’t forget to listen to criticisms and complaints because they might be valid. This is something you need to work on in the desktop and mobile version in case there’s a problem there.
Our web design team concerns web usability issues in your export web design. If you would like to learn more about our SEO friendly web design for your export marketing website and other export marketing solution, please contact us.
(Specializing in SEO friendly Export Marketing Web Design, Search Engine Optimization, Google Adwords, Email Marketing tools, Export Website Redesign, and other emarketing services)